FOld Paradigm
Tennis shoes, sneakers
Low cost commodity products
Typical price $12
Success factor - low- cost
manufacturing
US shoe makers stopped
being able to compete in the 1960s
FNew Paradigm
Sports and leisure foot comfort
and power
High price targeted products
Typical price $50-$100
Succcss factor - marketing,
meeting peoples lifestyle hopes
US companies highly successful
- Rebock, Addidas,